Scale Your Sales Framework

Retention

First, retain and understanding your value both internal and external value transfer and making it your competitive advantage through positioning and customer success experience.

Productivity

Second, focus on the most productive assets of your business, your key customers and accounts. We identify them, personalise the promise, implement KPIs in a growth plan.

Attraction

Third, grow through your best customer assets, engage, educate, and elevate them into partnership customer relationships.

Flexible Group Training Program

Scale Your Sales Framework is a flexible group training program delivered using interactive resources including voice, video, polls, Q&A, polls, chat, breakouts, gamification, face to face, hybrid and online to enhance engagement and adoption.

87% of new skills are lost within the first month of training. We will reinforce new skills and support new behaviours in the essential follow-up program. Note: we use the Kirkpatrick’s Four-Level Training Evaluation Model to analysing training effectiveness.

The Most Effective Growth Strategy Right Now

80% of B2B buyers surveyed, customer experience as the top reason why they remained with a specific provider over another. (Sirius)

The 80/20 correlation is a core component of the Scale Your Sales Productivity Framework. Customer experience is essential for customer growth, retention and advocacy and is a key influencer over price and product. Now, B2B deals are secured by creating exceptional buyer experiences, and much of this is online.

45% of the B2B customers said they are not getting the value they were promised, and 42% indicated leaving the supplier, while 61 % were not willing to recommend the providers. (Sirius)

The Scale Your Sales Retention Framework helps to close the gap between supplier and customers perception of experience while decreasing churn and increasing customer lifetime value. What is This requiring a customer-centric outcome-focused sales operation and enterprise.

EY referred to the "consumerisation" of B2B buying, hence making customers increasingly elusive.

To remain relevant, sales professionals must become as digital coherent as their buyers and key customers and matching the end-to-end customer experience that the buyer experiences in their personal life. The Scale Your Sales Attraction Framework is the mechanism.

Scale Your Sales Masterclass Process

STEP 1: program

STEP 2: INTERACTIVE EXECUTION

STEP 3: ACCOUNTABILITY

STEP 4: RESULTS

Design the PROGRAM Pre-questionnaire to establish and agree on KPIs and the learning journey.

Delivery INTERACTIVE EXECUTION 70% interactive workshop-style (present, apply and evaluate) with feedback learning questionnaire.

Make ACCOUNTABLE with 6 and 12 months follow-up to reinforce new behaviours.

Evaluate RESULTS based on post-questionnaire.