#078: Malcolm McDonald – If you don’t know the Basics of Marketing, Social Media is not going to Work!

March 28, 2021
Scale Your Sales Podcast Malcolm McDonald

My next guest of Scale Your Sales Podcast, was my Marketing Professor when I did my EMBA at Cranfield School of Management. Before he becoming a Professor at six of the UK’s top Business Schools, he was Marketing and Sales Director of Canada Dry, with a sales force of 150. He is the author of 46 books, one of which has sold half a million copies. Welcome, Malcolm McDonald.

00:00 If you don’t know the Basics of Marketing, Social Media is not going to Work!

01:37 Why during the pandemic, Malcolm captured all his knowledge into online courses.

05:58 Why success in business requires new knowledge and skills.

09:29 Cranfield prepare Students and Managers to acquire the knowledge needed to become marketing specialists.

13:50 If you don’t know the basics of marketing, social media is not going to work.

19:22 How Malcolm McDonald’s books come from deep understanding of the real-world issues.

22:29 Critically, only 5% of organisation have got financially qualified value propositions.

28:10 Why sales are made by the way you relate to your customers and your market.

30:38 Why you must ensure you focus on the right part of the market.

34:05 Discover what Malcolm McDonald would take on a Desert Island?

36:14 End



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