#080: Lisa Magnuson – Complexity means doing things simply

My next guest on the Scale You Sales Podcast show is Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several Fortune 50 companies. Totalling over 35 years of experience, she has worked with large, medium and small corporate clients across a broad spectrum of industries.

00:00 Why complexity means doing things simply.

01:08 Why salespeople need to pay attention to the changes?

04:30 Why as a sales professional, it is important to understand what the prospect’s priorities are?

06:36 Why value also means outcomes?

09:50 Are you thinking from the customer’s point of view?

13:32 Why you must ask yourself – what is good for the customer?

16:58 Clients only care about how you can help them!

21:29 Why doing things in a practical way, like pre-call planning, is critical to your success.

25:42 End

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