#091: Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

June 28, 2021
Scale Your Sales Podcast Melinda Emerson

My next guest of Scale Your Sales Podcast is Melinda Emerson. She is known as Small Biz Lady. She helps fortune 500 companies effectively target, and retain small business customers as the CEO of a quintessential group, she is America’s number one small business expert. Welcome to Scale Your Sales Podcast Melinda Emerson 

00:00 Automation is Great but Companies Must Focus on Human Elements? 

6:19 Focus on the End Users Experience Helps Companies to Sell More 

11:32 Melinda says, There’re Problems that Chat Bot can’t Fix, But Humans Can! 

16: 04 Why it’s Difficult to Change Vendors, unless they have a Catastrophic Customer Service Experience? 

19:08 One of the Biggest Failures the Large Corporations Have Is the Follow-up After the Sale 

21:47 Melinda Says, Look for Sales Trainers of Color and Women, people Have Different Perspectives and One Size Fits All Oriented Training Doesn’t Really Work. 

24:28 Why Melinda says, B2B Selling is Never Going to be an Impulse Buy. 

27:30 End 




Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com 

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  

Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  

More on the blog https://scaleyoursales.co.uk/blog  

Instagram: https://www.instagram.com/janicebgordon  

Facebook: https://www.facebook.com/ScaleYourSalesJBG 

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Scale Your Sales Podcast Melinda Emerson
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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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