#092 Steven Benson – Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue

July 5, 2021
Scale Your Sales Podcast Steven Benson

My next guest of Scale Your Sales Podcast is Steven Benson. He had joined Google and became Google’s enterprises’ top sales global executive in 2009. He is the president of the sales hall of fame, and host of outside sales, talk a podcast specifically for outside salespeople. He is the CEO and founder of Badger Maps, the Number One App in the Appstore for outside salespeople to upgrade existing CRMs with mapping routing and scheduling. Welcome to Scale Your Sales Podcast Steven Benson. 


00:00 Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue  

1:57 Badger Maps Application Help Field Salespeople Focus on their Right Customers 

5:37 Why Traditional CRMs Haven’t Really Been Focused on Solving Problems That Field Salespeople Have  

8:37 Steven says it is more Effective to Switch Sales Reps Compensation from Revenue to Profitability. 

12:02 Companies Need to Leverage Sponsorships for Better Decision Making in Complex Sales Cycles 

15:56 Why the Buyers and Customer Focus must be both Short Term and Long Term in Sales Cycle? 

20:06 Companies Need to Change Messaging to Better Help Customers Do More with Less. 

26:55 End 

2-months free trial: https://www.badgermapping.com/podcasts/


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com  

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

Twitter: https://twitter.com/JaniceBGordon  

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  

More on the blog https://scaleyoursales.co.uk/blog  

Instagram: https://www.instagram.com/janicebgordon  

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