#096: Jennifer Hicks – What Happens When Companies Do Not Have a Customer-centric Focus

August 2, 2021
Scale Your Sales Podcast Jennifer Hicks

My next guest of Scale Your Sales Podcast is Jennifer Hicks. She originally began her career looking after the crown jewels at the Tower of London. After a career shift, she moved into sales, discovered a passion for coaching. She has been working for a number of SaaS technologies, coaching and scaling the SDR teams to success. Welcome to Scale Your Sales Podcast Jennifer Hicks 

00:00 What Happens When Companies Do Not Have a Customer-centric Focus? 

2:15 Why Jennifer says, Companies in B2B industry can learn from a lot from B2C?  

3:40 Learn how Gearset, keeps their ear to the ground for customers’ feedback. 

6:49 Why Leverage non-traditional platforms to engage with Customers. 

10:07 Build up Trust with Customer by having a Conversation as a Human Being level. 

15:06 Coaching your Team Not just about being Successful at the company now, but for their Future career  success. 

18:02 What are the Varying Perspective That You Can Bring to an Organization through Diversity? 

24:00 End 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://Janicebgordon.com  

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  

More on the blog https://scaleyoursales.co.uk/blog  

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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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