#101: Jon Ferrara – Why Education is Key for Companies to Stay Top of mind with Customers

My next guest of Scale Your Sales Podcast is Jon Ferrara. He is a serial entrepreneur and noted speaker about social sales and marketing. He has re-imagined CRM by building Nimble, the simple CRM for office 365 and G suite, best known as the co-founder of Gold Software Corp, one of the early pioneers of Sierra CRM for small-medium businesses. Welcome to Scale Your Sales Podcast Jon Ferrara

00:00 Why Education is Key for Companies to Stay Top of mind with Customers 

03:44 Why Jon says, Customers Don’t Buy Great Products, They Buy Better Versions of Themselves 

05:55 Service is the New Sales, don’t just spew Knowledge, Companies need to Listen and Engage Customers to Serve them and Help them Grow  

11:57 Jon says, if you’re not Managing your Network effectively, you Cannot Turn Contacts into Customers 

15:07 Why Nimble works in Building your own Personal CRM and Leverage AI to Grow your Business 

21:03 Follow up is Key to Business Success, if you don’t Engage with Customers, you’ll Never Find them again 

25:12 Jon says, Relationships aren’t Business Cards or LinkedIn Connections, they are People you take Time to get to Know 

28:00 End

Linkedin.com/in/jonvferrara  

Nimble.com 

Try Nimble use the code Jon40 to get 40% off for your first three months. 

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com  

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert 

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