#102: Cynthia Barnes – Why its Essential that Salespeople Lead with Authentic Personality to Better Serve Customer

September 13, 2021
Scale Your Sales Podcast Cynthia Barnes

My next guest on Scale Your Sales podcast is a woman in Sales Influencer, Founder and CEO of the National Association of Women Sales Professionals.org. She is a LinkedIn Top Sales Influencer Creator of Thrive Strategies for Women in Sales and the Author of Reach the Top 1, a Strategic Game Plan for Warrior Women in Sales. She is known for motivating others to feel confident empowered and brave. Welcome to Scale Your Sales Podcast Cynthia Barnes 

00:00 Why its Essential that Salespeople Lead with Authentic Personality to Better Serve Customers 

02:54 Cynthia says, to reach the Top 1%, Salespeople should show up their True Selves with the Empathy to build customer Relationships. 

5:42 Why it’s Important to Connect with People who Know your Challenges, Empathize with your Struggle, and can Help you Through it. 

11:06 You got to have the Balance, Mary Kay said God first, Family second, Career third, anything out of that order will lead to Destruction. 

13:30 Companies need to embrace Diversity as it is the Right thing to do, rather than it leads to Greater Revenue or Customers Expect it.  

16:57 On diversity, Cynthia says, we Attract on Similarities but we Grow on Differences 

21:05 Three types of people in the world, those Make Things Happen, those Wait for Things to happen, those Wonder What Happened. Which are you? 

23:37 To Build Trust, Salespeople must know your Prospects and Customers like Best Friend, you Can’t get them to Trust you until you Get to Know them 

26:46 End 


nawsp.org (NAWSP) 

Check out her podcast: podcasts.apple.com/us/podcast/unstoppable-with-cynthia-barnes/id1575599319 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com  

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert  

Twitter: https://twitter.com/JaniceBGordon  

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  

More on the blog https://scaleyoursales.co.uk/blog  

Instagram: https://www.instagram.com/janicebgordon  

Facebook: https://www.facebook.com/ScaleYourSalesJBG 

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