#103: Joanne Black – The Power of a Referral Culture helps Sales Leaders Grow Revenue

September 20, 2021
Scale Your Sales Podcast Joanne Black

My next guest of Scale Your Sales Podcast is Joanne Black. She is America’s leading authority on referral selling referrals work whether you are looking for a job client, a promotion, or a date. She is an author speaker consultant sells trainer. She is known in the sales community as a contrarian. Welcome to Scale Your Sales Podcast Joanne Black 

00:00 The Power of a Referral Culture helps Sales Leaders Grow Revenue 

5:47 Joanne talks about How to Build Referral Culture 

8:18 Joanne says, your Clients are your Outsourced Sales Team, if they Love you, they’re willing to Help you Gain more Referrals 

10:36 You can’t Automate Relationships, Business is Built on the Strong Relationship. 

12:11 Companies needs to have a Referral System Strategy, to communicate to Sales Team that is Transparent. 

16:49 Diversity in Sales Recruitment, Companies can get a Referral from Candidates to Hire the right Salesperson 

22:44 To get Referrals from Existing Clients, Salespeople Should start with the Best Relationships. 

27:00 End 


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.  

Book Janice to speak virtually at your next event https://janicebgordon.com  

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com  

More on the blog https://scaleyoursales.co.uk/blog  

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