#119: Jonathan Hawkins – Interpret Data to Predict Behaviours and Empathize with Buyers

January 10, 2022
Scale Your Sales Podcast Jonathan Hawkins

My next guest has a long history in B2B sales. He lectures at University of Buckingham on Strategy and Proposition Development, and is a board member for 2 SaaS companies. He is CEO of Anthrolytics, a company that combines data and behavioural science to predict what customer will do next and why. Welcome to Scale Your Sales Podcast, Jonathan Hawkins.

0:00 Interpret data to predict behaviors and empathize with buyers. 

1:47 Anthrolitics is about predicting what a customer is going to do and why. 

4:51 How we identify the moments that matter to the customer and link their emotions to what matters. 

 10:13 The alignment between B2B customer experience and sales/customer success. 

14:23 Quarterly targets drives bad behaviors in sales teams and also teaches your customers a way of operating.  

18:25 Why you should be picking up the phone more. 

20:44 Why you need to look at the insights that each individual needs at different levels of the organization. 

26:15 Why diversity of thinking and background is absolutely critical. 



Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and of 150  Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/

More on the blog https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

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