#139: Ed Porter – Align your Revenue Organisation Accelerate Growth Through the Buyer’s Journey

May 30, 2022
Scale Your Sales Podcast Ed Porter - Revenue Organisation

In today’s episode, my guest talks about aligning the revenue organisation to accelerate growth through the buyer’s journey, and goes into great detail why this is of critical importance today.

My next guest is a fractional Chief Revenue Officer, helping organisations of all sizes fix revenue problems by aligning teams to their buyers’ profiles. He has spent his career inside all areas of the revenue organisation, from marketing to sales, operations, customer experience, and now he helps companies accelerate growth. Welcome to Scale Your Sales podcast, Ed Porter.

0:00 Align your revenue organization accelerate growth through the buyer’s journey.

1:50 Alignment is a crucial part of the buyer’s journey.

5:40 The collaboration between customer success and marketing.

9:56 Why Execution is worth everything in sales success.

16:06 The pressures of being VC or PE backed.

20:02 How to identify the focus of an organization.

24:06 The best ideas are created in diverse groups of people.

LinkedIn: linkedin.com/in/edporter

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150  Women B2B Thought Leaders You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/

More on the blog https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSalesJBG

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Scale Your Sales Podcast Ed Porter - Revenue Organisation
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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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