#140: Laura Hannan – The Value of Nurturing LinkedIn Conversations to Lead Generation

In this episode, my guest gave so many great insights and actual know-how and practical tips on how to most efficiently use LinkedIn, how to create the conversations that you want, how to use LinkedIn with a LinkedIn sales navigator, and why you would like to be on LinkedIn cells navigator what it how to develop the nuances of what’s working for your business.

You’re going to love the conversation that we have the founder of pitch one to one a done for your LinkedIn profile marketing agency that, after four years, now has 35 team members. As a LinkedIn trainer. She blends her sales background in agencies and tech companies with her passion for content and helping to make LinkedIn work for sales.

Timestamps:

00:00 – The Value of Nurturing LinkedIn Conversations to Lead Generation

05:00 – How to tailor a connect message without it sounding like a sales pitch

08:30 – Importance of adding value to generate leads on LinkedIn

11:00 – Use Sales Navigator to target individuals you want to connect with.

15:30 – How the customers’ experience impacts the sales outcome

18:30 – The importance of recommendations in a sales pitch

20:40 – 3 Pillars of conversation handling

26:20 – A way we can improve diversity in sales

30:10 – What is Pitch 1-to-1 “FAN”?

LinkedIn : linkedin.com/in/laurahannan-sales

Website: pitch121.com

LinkedIn Training: laurahannan-all.subscribemenow.com/

Twitter: laurajhannan

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021 Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

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