#144: Michelle Schifrin – Leverage Technology to Matchmake Business Relationships

In this episode, my guest talks about the revenue ops role within a new startup growing tech company, how this role allows you to break down the traditional silos of sales marketing products, and how important it is for a growing company. The reason why it’s important is that she says without customers, you don’t have revenue, so you don’t lose sight of why you’re there, and it helps to bridge the gap within the organization.

The really important conversation there was sharing her experience in the role. But also how the organization had to pivot very quickly; it was done or died when the pandemic hit. As a sales professional who has led SDRs and BDR’s new business customer success teams throughout her career, she thrives on the intersection of process and people. And has recently moved to a revenue operations role where she is supporting the sales organization to scale and grow revenue.

Please welcome to Scale Your Sales Podcast Michelle Schifrin.

Timestamps:

00:00 – Leverage Technology to Matchmake Business Relationships

5:30 – How to create an engaging event

9:00 – Meeting the customer in their buying journey

12:30 – Importance of communication in a global environment

16:00 – How to train effectively in a remote world

18:30 – The Value of Curiosity and Tonality in Diversity in Sales

Michelle’s Profile linkedin.com/in/michelleschifrin

Websites spideroak.com/ (Company) spideroak.com/partners/affiliate/

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021 Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

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