#147: Laura Valerio – Prioritize Strategic Goal When Implementing a Sales-Enablement Program

July 25, 2022
Scale Your Sales Podcast Laura Valerio - Strategic Goal

In this week’s episode of the Scale Your Sales podcast, I’m joined by Laura Valerio, a sales enablement expert who is more of a Jedi master than a mere expert. She discussed her experience as a senior sales leader, mentioning that she had worked in both the buyer’s and seller’s roles while also assisting organizations in the implementation of sales enablement programs.

She also touched on diversity, her hopes for diverse teams, and the reasons why it is so crucial.

One of Laura’s three pillars, which she discussed, is basically about being focused on your consumer and using empathy to understand them as well as their future. When developing a sales enablement program, you should set objectives and concentrate on both your own and the customer’s strategic goals.

She is a committed, enthusiastic, results-driven sales leader with a wealth of sales expertise, and there is a lot packed into that.

Laura Valerio has successfully led worldwide business sales enablement initiatives at companies including Expedia, Deliveroo, and Vodafone. She has expertise managing different sales teams internationally and was named the year’s top enablement executive by Sales Enablement Pro in 2022.

Welcome to Scale Your Sales Podcast Laura Valerio.


00:00 – Prioritize Strategic Goal When Implementing a Sales-Enablement Program

03:00 – The Pitfalls of Organizations & How to Avoid Them

08:10 – The Big Blocker of the Enablement Function

10:45 – Prioritize Providing a Consistent Experience For Customers

13:59 – How to Create A Great Customer Experience

15:00 – How Diversity Can Have Implications in Real Life

23:10 – Structuring a Clear and Repeatable Sales Process


Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021

Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com

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Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/

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Scale Your Sales Podcast Laura Valerio - Strategic Goal
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