#148: Jarod Greene – Right Content at the Right Time of the Sales Journey

In this week’s episode of the Scale Your Sales podcast, my guest, Jarod Greene discussed the context of content and how crucial it is to deliver the appropriate content to your buyers at the precise time when they need it, depending on what stage of the process they are in. I believe that the status 70 of content is that it is not used, but that it is not used because it is not good and it is not given at the appropriate point.

Highspot is one of those companies that places a strong emphasis on ensuring content delivers through metrics as well as training that is delivered just in time to provide your sales staff with the information they require at the appropriate time.

The Highspot Vice President of product and customer marketing is my next guest. He is passionate about helping people find resources and finding solutions to challenging issues. Welcome to Scale Your Sales podcast, Jarod Greene.

Welcome to Scale Your Sales podcast, Jarod Greene.

Timestamps:

00:00 – Right Content at the Right Time of the Sales Journey

04:19 – Meeting the Buyers Where They Are In Their Sales Journey

10:20 – Prioritizing the Notion of Enablement with Empathy

12:20 – Aligning Entire Organization With Goals 17:20 – Being Buyer Empathetic

20:04 – Getting Rid of Biases for Diversity in Sales

linkedin.com/in/jarodgreene

jarod.greene@gmail.com

Twitter: jarodgreene

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021

Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

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