#157: Cynthia Zenti – Execute Profitable Buyer Centric Sales Processes

October 3, 2022
Scale Your Sales Podcast Cynthia Zenti

In this week’s episode of the Scale Your Sales podcast, Cynthia Zenti explains how going on a listening tour can help you become more customer and buyer-centric by helping you to truly grasp their demands.

Cynthia Zenti also discusses self-leadership as a foundation for effective sales leadership.

Cynthia Zenti is the Founder of Integrated Selling and has over 35 years of experience. She works with companies to scale and accelerate Sales leadership and Team Development. She is passionate about creating buyer-centric sales processes that are profitable and executable, along with diverse and inclusive sales cultures.

Welcome to Scale Your Sales Podcast, Cynthia Zenti.


00:00 – Execute Profitable Buyer Centric Sales Processes

2:11 – Get to know Cynthia Zenti

3:20 –  Letting the buyer’s journey lead the sales process

8:45 – Value of personalization and conversation in buyer-centricity

11:00 – The importance of having a diverse organization

17:50 – Modernize communication within sales

22:00 – Understanding your team’s personal goals in motivating them



Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSalesJBG

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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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