#178: L’areal Lipkins – Sales Process Leads Sales Performance

February 27, 2023

In this week’s episode of the Scale Your Sales podcast, My guest is L’areal Lipkins. 

L’areal Lipkins is the CEO of Lipkins Consulting Group, She helps sales teams to convert more prospects into paying clients by improving their sales process. 


L’areal Lipkins is a B2B Sales Trainer, Keynote speaker, Certified DISC Trainer and a Sales process developer. L’areal is also the author of the book “What Top Performing Salespeople Do Different” 


In this episode, we talk about what does salespeople do differently to become a top sales performer, the process to convert potential clients into paying clients and the importance of the process to be able to reach this goal. 


Welcome to Scale Your Sales Podcast, L’areal Lipkins. 




2:28 – What top performing sales people do differently? 


4:15 – Having process gives you flexibility 


6:29 – Make the organization relevant to their buyers 


10:16 – Shifting the mindset 


14:52 – Defining the service that needs to be delivered 


19:38 – Get the full details with limited number of questions 


22:00 – Proven and tested sales strategy 


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com   

LinkedIn: https://www.linkedin.com/in/janice-b-… 

Twitter: https://twitter.com/JaniceBGordon 

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast 

More on the blog https://scaleyoursales.co.uk/blog  

Instagram: https://www.instagram.com/janicebgordon 

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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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