#179: Lori Richardson – Hidden Endemic in Sales #SheSales Addresses

March 6, 2023

In this week’s episode of the Scale Your Sales Podcast, my guest is Lori Richardson.

Lori Richardson is a long time sales strategist who created the firm Score More Sales after 16 years in B2B sales and sales leadership.


Lori launched Women Sales Pros in 2015, after realizing how few women in sales and sales leadership she was seeing in her consulting work. Now there are more than a dozen “women in sales” groups and so Lori changed the vision of Women Sales Pros to champion them all.


Lori is also the host of She sells summit and the award winning podcast Conversations with Women in Sales.


Lori is a top sales influencer and author of the book “ She Sells: Attract, Promote, and Retain Great Women in B2B Sales”.


In this episode , we talk about the book “ She Sells”, On-going campaign on retaining women in sales, Culture and mindset, her views on International Women’s day, and many more.


Welcome to Scale Your Sales Podcast, Lori Richardson.

We discuss:

03:30 – Hidden endemic in sales


06:20 – The she sells book


10:03 – The evolution of culture


15:30 – Reasons why women sales pros is made


19:34 – Common denominator of the rich people


20:49 –  How to make your life decisions


22:44 – International Women’s Day 2023


24:35 – Scorecard Evaluation


29:40 – Lori’s proven and tested strategy to scale sales


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com    

LinkedIn: https://www.linkedin.com/in/janice-b-   

Twitter: https://twitter.com/JaniceBGordon  

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  

More on the blog https://scaleyoursales.co.uk/blog   

Instagram: https://www.instagram.com/janicebgordon  

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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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