#188: Jamie Crosbie – Why Sales is 80% Mindset

May 8, 2023

In this week’s episode of Scale Your Sales podcast, My guest is Jamie Crosbie. Jamie is the founder and CEO of ProActivate. ProActivate helps companies globally find all-star talent to achieve revenue goals and peak performance.  

Jamie has over 25 years of experience in sales leadership and the talent acquisition industry. Before ProActivate, Jamie served as a VP of sales at CareerBuilder for 5 years, and earlier than that she had various leadership positions within the traditional staffing industry for 10 years.  

Jamie is the author of “The Power of 2, Exponential Sales Leadership” , “ How to Source Quality and Hire Elite Sales Talent” and “Journey to the Top: How to Reach your Peak Performance in Life.  

In this week’s episode, we talked about the ProActivate advance revolutionary approach, focus on mindset over skills, Finding the A players in sales, and many more.  


Welcome to Scale Your Sales podcast, Jamie Crosbie.  




3:05 – The start of ProActivate  


5:15 – Solve the gap: 80% mindset 20% Skill Set  


9:18 – The process of assessing a candidate’s profile  


14:08 – One thing in common with successful people  


17:08 – Help your people unleash their full potential  


21:48 – What is needed to have a lasting impact on sales?  


23:25 – Have a fixed mindset toward the goal  


26:49 – Remodel a failed plan or behavior  


27:57 – One tried and tested strategy to scale your sales  


Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event https://janicebgordon.com    


LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ 


Twitter: https://twitter.com/JaniceBGordon  


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  


More on the blog https://scaleyoursales.co.uk/blog   


Instagram: https://www.instagram.com/janicebgordon  

Facebook: https://www.facebook.com/ScaleYourSalesJBG

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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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