#190: Paul Struthers – Be Human-Centred Organisation for Your Customers

May 22, 2023

In this week’s episode of Scale Your Sales podcast, my guest is Paul Struthers. Paul is the EVP and managing director of the UK and Ireland at Sage. Sage knocks down barriers with information, insights, and tools to help your business flow.


Paul has a 20-year track record of outperforming personal and business unit objectives internationally for private and public companies. 


Paul has a proven global sales, marketing, consulting, and general management background and consistently delivers results, breaking new ground and inspiring teams to drive positive change in complex environments spanning software, telecom, consulting, and distribution 


In this episode, we talked about the guiding light of Sage and the way the organisation looks outside and in to ensure that it consistently listens to its customers, ensuring that all of its packages work well together to allow its customers to focus on their core competencies. Sage is a very human organisation. They’re very human about what they do for their customers, whatever the way they want to interact with them, whether it’s through online call centers or digitally.


Welcome to Scale Your Sales podcast, Paul Struthers. 




3:50: What’s it like to live in London?


6:24- Make sure that your clients are taken care of 


11:37 – The guiding light for Sage 


15:40 – Communicate your company’s value(s).


18:09 – Grow the business the right way 


19:50 – One thing that Paul is going to bring to a desert island




Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event https://janicebgordon.com    


LinkedIn: https://www.linkedin.com/in/janice-b-… 


Twitter: https://twitter.com/JaniceBGordon  


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  


More on the blog https://scaleyoursales.co.uk/blog   


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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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