#208: Roei Samuel – Founder is Master and Servant in the Selling Game

September 25, 2023

In this week’s Scale Your Sales Podcast episode, my guest is Roei Samuel, th founder and CEO of Connectd.

Roei is a serial entrepreneur and investor. His platform, Connectd, has helped over 1,000 organisations and individuals find each other through a data-driven approach and cutting out the middlemen in the investment cycle.

In this episode, Roei delves into his personal journey while exploring the tangible advantages of joining his ecosystem and community. We also talk about the concept of neurodiversity and its significance, as well as contemplate the future landscape of the workforce. Throughout this discussion, we explore strategies to entice Generation Z into the job market and devise ways to enhance both flexibility and productivity within it, all while recognizing that by accommodating different working styles and needs, such as flexible work schedules and quiet areas, businesses create an environment where all employees can thrive. This approach has notably contributed to an impressive 96% staff retention rate over the course of four years at Connectd.

Welcome to Scale Your Sales Podcasts, Roei Samuel.



08:26 Market gap in advisors for early-stage founders.

11:08 Championing Inclusivity: Embracing Neurodiversity in Education and Work.

15:46 Diversity and inclusion, start early and be willing to make changes.

21:58 The Impact of AI on recruitment and diversifying the workplace.

24:09 Addressing the inequalities in education and funding opportunities for entrepreneurs.

28:48 Transparency and unwavering commitment are the linchpins of our success.

30:54 If founders are not able to sell it, it’s not gonna sell.



Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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