#209: Dr Jeremey Noad – The Curse of Shiny New BS Selling Professionally

October 2, 2023

In this week’s Scale Your Sales podcast episode, my guest is Dr Jeremy Noad, the Global Director for Growth Productivity of Linde Group

Dr Jeremy Noad is a multi-award-winning sales and marketing professional. Since 2010, he has been working with sales organisations in over 50 countries to grow revenue, increase profitability and improve personal productivity. He is co-author of the best-selling ” Selling Professionally”. He advocates for improving sales professional status and supports individuals and organisations to improve their sales success.

In this episode, Dr Noad shares his expertise on modernizing the sales process. He emphasizes the importance of understanding the evolving buyer’s journey in the digital age and highlights how sales professionals need to adapt their mindset to effectively engage with buyers at various stages of their journey. With over two decades of experience working with sales organizations globally, he offers valuable insights on growing revenue, enhancing profitability, and boosting personal productivity in sales. If you’re seeking to modernize your approach to selling and gain a deeper understanding of the changing dynamics in sales, this episode is a must-listen.

Welcome to Scale Your Sales Podcast, Dr Jeremy Noad.



05:25  – New technology can hinder salesperson productivity.

10:05 – Digital journey must be customer-centric and meeting their needs.

14:48 – Switching training to align with buyer expectations.

18:01 – Setting standards in sales, writing a textbook, mentoring.

22:19 – Benchmarking for improvement using digital tools.

25:57 – Data-driven professionalism, diverse skills, clear career paths for market success.

30:12 – Journey of resilience in Homer’s Odyssey.



Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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