#223: Virginia Chere Lucett – The Power of Customer-Centric Sales Operations

January 9, 2024

In this week’s Scale Your Sales Podcast episode, my guest is Virginia Chere Lucett, a Revenue Growth Expert.

Virginia is a seasoned Growth leader in vertical SaaS, with a remarkable focus on Construction Technology spanning the last 9 years. Spending 20-year in Marketing, Chere has seamlessly transitioned into leading revenue teams for seed to series B stage companies. Her passion for growth and innate problem-solving skills defines her approach. Notably, Chere thrives in challenging the status quo, demonstrating a knack for breaking through conventional rules.

In this episode, Virginia discusses her experience and expertise in leading revenue teams for startup organizations, from seed stage to series B funding. She shares insights on the challenges and rewards of the early-stage startup environment, the importance of being customer-centric, and the strategies she uses to optimize salespeople and sales operations. Additionally, she discusses her upcoming ventures in advising, consulting, and launching a go-to-market fund. Join the conversation and gain valuable insights on sales operations and growth leadership from our amazing guest.

Welcome to Scale Your Sales Podcast,
Virginia Chere Lucett.




05:24 – Your technical expertise is invaluable for startups.


06:45 – Focus on product, customer, and solving problems.


09:55 – Efficiency, risk, and uncertainty in business growth.


13:30 – Recognize limitations and practice honesty for success.


21:22 – Customer success drives early sales process success.


24:51 – Building relationships requires trust and prioritizing customers.




Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event:  https://janicebgordon.com


LinkedIn: https://www.linkedin.com/in/janice-b-gordon/   


Twitter: https://twitter.com/JaniceBGordon


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  


More on the blog: https://scaleyoursales.co.uk/blog


Instagram: https: //www.instagram.com/janicebgordon   


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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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