#226: Joe Marcoux – Coaching Through Objections and Building Sales Skills

January 29, 2024

In this week’s Scale Your Sales Podcast episode, my guest is Joe Marcoux.

Joe, also known as the Sales Sensei, is the founder of the Sales Dojo where entrepreneurs, business professionals and sales leaders go to practice their skills LIVE in an interactive and safe environment.

In this episode, Joe shares insights on mastering the art of objection prevention and building robust client relationships. Emphasizing emotional resilience and rigorous practice, Joe unveils effective strategies for skillfully navigating the complex terrain of sales. His approach transcends the traditional transactional mindset, focusing on genuine connections that go beyond a mere sales pitch. Joe not only shares valuable tips on handling objections but also sheds light on the two pivotal elements crucial for propelling buyers forward in the sales journey. For further exploration of these concepts, be sure to check out Joe’s book, “Business Evolution,” where he delves deeper into the evolution of successful business practices.

Welcome to Scale Your Sales Podcast, Joe Marcoux.




05:13 – Make decision easy, focus on buyer’s process.


06:23 – Alignment is key for creating trust and inclusion.


09:42 – Overcoming objections requires practice and composure.


22:20 – Align, inspire, motivate, and empower for success.


24:33 – Consistency is key for physical and mental well-being.


29:58 – Earn the right before presenting your bait.




Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event: https://janicebgordon.com 


LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    


Twitter: https://twitter.com/JaniceBGordon 


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   


More on the blog: https://scaleyoursales.co.uk/blog 


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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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