#229: Barrett King – Building Lasting Sales Partnerships for Sustained Growth

February 20, 2024

In this week’s Scale Your Sales Podcast episode, my guest is Barrett King.

Barrett King is the Senior Director of Revenue at New Breed, HubSpot’s top partner and he is the host of the Outcomes Podcast – a show about Partnerships in SaaS.

In this episode, Barrett shares profound insights on servant leadership, cultivating a customer-centric sales culture, and the transformative power of partnerships in driving scalable growth. Discover key takeaways, including the importance of humility in leadership, the shift towards value-driven B2B SaaS sales, and actionable strategies for fostering long-term customer relationships. This episode is a valuable resource for sales leaders and professionals looking to elevate their go-to-market strategies and organizational culture.

Welcome to Scale Your Sales Podcast, Barrett King.


04:48 – Foster culture, partnership, and customer-centered mindset.


09:46 – Humanity and humility are key for effective scaling.


15:44 – Best salespeople enter work with open mindset.


18:43 – Sales industry struggles with recruiting and leadership.


20:16 – Staff member learns management lesson during rush.


30:22 – Leveraging partnerships, sharing value, and kindness.




Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event:  https://janicebgordon.com 


LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    


Twitter: https://twitter.com/JaniceBGordon 


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   


More on the blog: https://scaleyoursales.co.uk/blog 


Instagram: https://www.instagram.com/janicebgordon    


Facebook: https://www.facebook.com/ScaleYourSal

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We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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