#237: Christina Brady – Revolutionizing Sales Training Through Practice and Gamification

April 15, 2024

In this week’s Scale Your Sales Podcast episode, my guest is Christina Brady.

With 16+ years of overall SaaS sales experience, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability as a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina is using her experience and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development as the CEO and Co-Founder of Luster.ai.

In this episode, Christina delves into the challenges in traditional sales training and coaching, and how Luster.ai is revolutionizing sales enablement by creating a safe and scalable environment for practicing sales skills using conversational intelligence. They delve into the importance of personalized learning, the role of gamification in improving learning outcomes, and the need for enabling professionals to measure the impact of their training. Christina emphasizes the significance of creating a tool that allows salespeople to practice effectively without constant supervision. The episode provides valuable insights into the future of sales enablement and skill development.

Welcome to Scale Your Sales Podcast, Christina Brady.


00:00 – Revolutionizing Sales Training Through Practice and Gamification.


04:30 – Creating safe environment for sales team practice.


09:24 – Advanced technology for simulating sales scenarios efficiently.


12:38 – Feedback needs to be specific for improvement.


16:26 – The need for more specific and timely coaching in sales for effective training


19:41 – Empower professionals to understand and utilize strengths.


23:30 – Delegating practice is essential for team success.



Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


Book Janice to speak virtually at your next event: https://janicebgordon.com 


LinkedIn: https://www.linkedin.com/in/janice-b-gordon/    


Twitter: https://twitter.com/JaniceBGordon 


Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   


More on the blog: https://scaleyoursales.co.uk/blog 


Instagram: https://www.instagram.com/janicebgordon    


Facebook: https://www.facebook.com/ScaleYourSal


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