#239 Cristina Lasagni – How Diversity Drives Sales Success

April 29, 2024

In this week’s Scale Your Sales Podcast episode, my guest is Cristina Lasagni.

Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These experiences also solidified her reputation as a leader capable of driving growth and scalability on a grand scale.

In this episode, Cristina delves into the hiring process, candidly discussing mistakes made and the importance of focusing on impactful aspects. She shares her journey of overcoming challenges in sales, emphasizing the significance of forging strong partnerships, finding a niche, and leading with empathy and problem-solving. She also highlights the need for greater female representation in the sales industry and the founding of her podcast, Help Mentor IT, to support women and allies in breaking down barriers. Tune in to hear more about building a diverse team and the emphasis of the benefits of intentional efforts in addressing the issue of female representation in sales, particularly in the tech industry.

Welcome to Scale Your Sales Podcast, Cristina Lasagni.


00:00 – How Diversity Drives Sales Success

03:17 – Navigating inclusion and diversity in career growth.


08:16 – Stats suggest shift towards younger female buyers.


11:27 – Inspiring journey to break the glass ceiling.


20:56 – Success through hard work and connection building.


23:58 – Empathy and curiosity is vital in successful sales.


30:26 – Focus on impactful sales traits, use tool.


31:37 – Efficient assessment eases hiring process, requires coaching.



Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   


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Visit our podcast website to watch or listen.






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