#272 Celeste Bayles – Navigating Company Acquisitions: Positivity and Synergy in Sales Operations

In this weeks’ Scale Your Sales Podcast episode, my guest is Celeste Bayles.

Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales team’s post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances seller efficiency and focuses teams on high-value opportunities, driving seamless transitions and sustainable growth across complex, multi-platform environments.

In today’s episode of Scale Your Sales podcast, Celeste shares valuable insights into building strong cross-departmental relationships and crafting tailored sales messages for specific roles. She emphasizes the importance of active listening, understanding client challenges, and simplifying the buying process to drive success. Drawing from her experience with company acquisitions, Celeste offers practical advice on integrating technology and maintaining a positive outlook during periods of change.

Welcome to Scale Your Sales Podcast, Celeste Bayles.

Timestamps:

00:00 Navigating Company Acquisitions

05:57 Employers using STAR method improves interview clarity.

09:07 Assessing adaptability and problem-solving in sales candidates.

11:11 Ask questions, listen, be authentic in sales.

15:42 Guide inexperienced buyers to achieve goals collaboratively.

17:40 Employee experiences excitement and uncertainty post-acquisition.

23:12 Continuously evaluate and adapt to sales needs.

24:30 Sales enablement: training, RFP assistance, data-driven insights.

29:28 Evaluate company strengths; avoid unnecessary technology debt.

31:49 Encourages self-belief and celebrates everyday heroism.

https://www.linkedin.com/in/celesteyarbrough/

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Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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