#277 Brandi Starr – Boost Revenue Growth by Mastering the Middle of the Funnel

January 27, 2025
|
episode
277
|
39:25
|
0 Comments

In this weeks’ Scale Your Sales Podcast episode, my guest is Brandi Starr.

 

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she’s all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She’s also the coauthor of “CMO to CRO” and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

 

In today’s episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success.

Welcome to Scale Your Sales Podcast, Brandi Starr.

 

 

Timestamps:

00:00 Maximizing Middle Funnel Opportunities

03:39 Modern Phone Intrusiveness

06:49 Integrated Marketing Insights

10:33 Mastering Middle Funnel Strategy

14:14 Data & Tech: Insightful Integration

16:28 CMO: Future Revenue Leader

20:25 Reassess Tech Use, Don’t Replace

24:11 Misaligned Strategy Limits Business Success

28:43 Hiring for Talent, Not Experience

32:21 Role-Specific Assessment Benefits

33:30 Unlocking Success Through Predictive Tools

36:44 Authenticity Drives Success

 

 

https://a.co/d/6jKShUC

https://www.linkedin.com/in/brandistarr/

https://www.instagram.com/revenuerehab/

 

 

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

 

Book Janice to speak virtually at your next event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

More on the blog: https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSales

 

And more!

Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Leave a Rating

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Recent Podcasts

About Us
Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

Let’s Socialize

Popular Post