#277 Brandi Starr – Boost Revenue Growth by Mastering the Middle of the Funnel
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In this weeks’ Scale Your Sales Podcast episode, my guest is Brandi Starr.
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Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she’s all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She’s also the coauthor of “CMO to CRO” and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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In today’s episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success.
Welcome to Scale Your Sales Podcast, Brandi Starr.
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Timestamps:
00:00 Maximizing Middle Funnel Opportunities
03:39 Modern Phone Intrusiveness
06:49 Integrated Marketing Insights
10:33 Mastering Middle Funnel Strategy
14:14 Data & Tech: Insightful Integration
16:28 CMO: Future Revenue Leader
20:25 Reassess Tech Use, Don’t Replace
24:11 Misaligned Strategy Limits Business Success
28:43 Hiring for Talent, Not Experience
32:21 Role-Specific Assessment Benefits
33:30 Unlocking Success Through Predictive Tools
36:44 Authenticity Drives Success
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https://www.linkedin.com/in/brandistarr/
https://www.instagram.com/revenuerehab/
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Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
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Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
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And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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