#287 Laura Erdem – Pipeline Optimization and Content Strategy for Revenue Leaders

In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Erdem.

Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.

In today’s episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today’s successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.

Welcome to Scale Your Sales Podcast, Laura Erdem.

Timestamps:

00:00 Building Measurable Sales Impact

05:10 Effective Social Selling Strategies

08:21 Challenge: Effective Marketing Tracking

09:52 Optimizing Marketing and Sales Alignment

14:44 Marketing Strategy: Data vs. Gut Feeling

17:21 Prospect Questions Drive Content Creation

21:09 Optimizing Sales Metrics Effectively

25:16 Rethinking Sales: Seniority & Diversity

27:01 Introverts Succeed in Sales

29:39 Data-Driven Recruitment Strategy

33:12 Prioritize Quality Content

https://www.linkedin.com/in/lerdem/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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