#289 Leore Spira – Aligning People, Process, and Technology for Scalable B2B Sales Success

In this weeks’ Scale Your Sales Podcast episode, my guest is Leore Spira.

Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success.

In today’s episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why understanding both the business ecosystem and internal stakeholders is key to sustainable growth. They also discuss the evolving role of AI, the value of empathy and transparency, and how to balance automation with a human-first approach to customer relationships.

Welcome to Scale Your Sales Podcast, Leore Spira.

Timestamps:

00:00 Adapting Business Practices for Growth

07:09 Proactive Pre-sale and Marketing Strategy

10:09 Collaborative Pipeline Focus

13:56 AI for Streamlining Dashboards

17:24 Enhancing Team Support with AI

21:00 AI: Efficiency Over Expansion

26:19 Customer Journey and Success Focus

28:35 Mutual Evaluation in Sales Strategy

33:00 Leadership’s Role in Organizational Impact

34:58 Data-Driven Survival Strategies

https://www.linkedin.com/in/leorespira/

Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.

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