#10: Niraj Kapur – How Salespeople Become Irrelevant & Why Integrity is Critical

November 24, 2019
Scale Your Sales Podcast Niraj Kapur

Niraj is forthright on salespeople becoming irrelevant and he is on a mission to change this. Most people are not aware that they work in sales, he says. Sales are the foundation of a business, if you do not sell you cannot invest.  Buyers have become savvier, while sellers have not!  Salespeople try to sell by email. People buy people and this involves a conversation. The problem is salespeople don’t answer questions, they do not research their client and they do not listen enough. Listen to the discussion to discover what needs to change.

00:00 How Salespeople Become Irrelevant & Why Integrity is Critical

02:35 Why selling with integrity is about selling with honesty.

03:26 More about Niraj’s book “Everybody Works in Sales”.

05:21 If you want to learn something you have to spend time practicing.

06:50 Why ales is listening ang helping people.

08:20 Niraj is a big believer in more equality in the workplace with different religions and perspectives.

12:44 Why Niraj says, it would make a big difference, if sales managers should work with more women sales trainers.

16:12 Why it is important to support your colleagues, even those you have only met once.

17:00 Find out more about Niraj’s strategy: listen, give value and support.

18:11 Niraj’s hero is Bruce Springsteen, find out why?

19:29 End

Niraj says, “I was lucky I grew up with a strong mother and Grandmother and have a strong daughter. I gravitate to their intelligence and I’m not intimidated by Women.  It doesn’t scare me like I know it does many men. Many men cannot work for women as it hurts their fragile egos. Many of my bosses were women and they were the decision-makers, tough which is OK and fair.”  Both Niraj and I would love to hear your views.

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Everybody Works In Sales: Here’s What You Need To Know To Achieve Success In Your Career https://www.amazon.co.uk/Everybody-Works-Sales-Achieve-Success/dp/1527219410

Niraj Kapur, author of Everybody Works in Sales. Niraj has trained over 100 companies from microbusinesses, entrepreneurs, SMEs to corporates like Barclays, Sainsburys and Santander and the University of Buckingham. He teaches selling with integrity that still achieves the results. Niraj also speaks at events and conferences across the UK. Welcome to the Scale Your Sales Podcast Niraj.



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