About Us

Janice B Gordon recognised that what sales teams were missing was the knowledge to adapt their sales approach to the current economic social and technological challenge. This led Janice to create Scale Your Sales, the sales enablement system. Janice works with some of the world’s leading companies, helping her clients to rid their teams of the overwhelming complexities and embrace the simplicity with ease.

As a Visiting Fellow in Cranfield School of Management Centre for Strategic Marketing and Sales, Janice delivers consultancy and customised client Key Account Management programmes. One of Janice’s recent engagements generated over £6 million in contracts for the client in less than one year.

Working with key account sales professionals, sales directors and sales teams, I discovered that they know how to sell – some may know and understand that their buyers have a different mindset and skillset from ten years’ ago – however, what they have not yet understood is how to adapt their sales approach.

With our team of Associates supporting you and your team, Scale Your Sales will:

  • Increase sales productivity
  • Attract high-value new clients
  • Retain existing account-based relationships
  • Motivate your team to cut through the noise and focus
  • Provide the behaviour changing tools
  • Help sales professionals shine in engaging, educating and elevating their key relationships.

Meet Janice B Gordon

Janice has an MBA from Cranfield School of Management, a BA (Hons) degree in Business and Design, and a Chartered Institute of Marketing CIM post-graduate diploma. She is a certified NLP and SFEDI Enterprise Mentor.

Janice is a selected Sage Business Expert and chairs the APPG Women and Enterprise Women and Enterprise International Trade and Connection workstream. She also supports international businesses in the Cherie Blair Foundation for Women.

Janice is an authoritative speaker. She is currently the Co-President of Professional Speaking Association South East. Janice, the author of Business Evolution: Creating Growth in a Rapidly Changing World.  The book has been endorsed by Lara Morgan, founder of Pacific Direct and Company Shortcuts. Get your copy on Amazon. Her second book, Scale Your Sales Manifesto, is due to be published late 2018.

Janice B Gordon is also the founding Director of the Problem Solving Company Ltd. Her experience spans 30 years as a sales enabler. She now continues to use her knowledge and experience to improve the fortunes of ambitious companies.


Janice has used social selling strategies for many years and has taught these methods to many business teams including helping Cranfield Associates to help improve their account-based marketing.

Other accreditation includes:

  • In 2017 Janice was awarded Top 100 Global Business Influencer, Sage partnered with influencer marketing specialists Onalyticaand OST Marketing to create the ranking.
  • 2016 Newham Chamber of Commerce & Industry Business Award: Winner – Micro Business.
  • 2016 Newham Chamber of Commerce & Industry Business Award: Highly Commended– E-Business.
  • 2016 BeMogul2016awarded to the most influential & inspirational Black Britain’s.
  • 2015 International Women of Power – Speaker of the Year.
  • 2015 Docklands Business Club & East London Chamber Business Awards Highly Commended – Digital Impact.
  • 2014 London Business Awards Finalist- Entrepreneur of the Year.
  • 2014 Association of Professional Coaches Trainers & Consultants Awards Finalist- Business Coach of the Year.
  • 2013 Docklands Business Club & East London Chamber Business Awards Highly Commended Female Entrepreneur of the Year.

Past Clients

BP Logo
Cambridge University Press logo
Sage Group logo
UKCP logo


Matthew StockwinJanice is a hard-working, conscientious and fun person to work with. She is strong as an individual, and she brings a lot to the team, a lot more than her functional strength. She has high attention to detail and has exacting standards. Janice is particularly strong in dealing with stressful situations and in making the big decisions. She would be a strong addition to any team.

Matthew Stockwin

Manufacturing Director, Europe at COATS GROUP PLC

Alistair BellJanice always has a bright and infectious attitude. We worked on several projects together over a few years, and I always enjoyed her ideas and professionalism.

I would hope to work with Janice in the future and would recommend her ability and personality to anyone.”

Alistair Bell

Creative Consultant; Inc House 2012

Our Associates

Scale Your Sales consultancy associates Kelvin Moore, Jackie Barrie, Amanda J Watts, Kelvin Golding,

Although we are a small company, we are connected to many of the leading sales experts in Consultancy, Speaking and Training.

Our association with Cranfield School of Management means we can facilitate the introduction. All our associates are skilled at combining their subject knowledge with strong delivery and energy.  We have the flexibility to adapt to your needs and deliver credible advice and results in a way which works for you.

Our associates can work 1-2-1, with small and large groups and online learning environments. 

Kelvin Moore

Kelvin Moore

Since September 2009, Kelvin Moore has served as lead independent director of Fibrocell USA. Fibrocell Science is at the forefront of the promising field of personalised biologics. He has 30-years’ experience within the banking industry. Kelvin served as the consultant sales director for Seaborne Group UK. He was senior advisor for Exit Strategy Planning consulting. Kelvin Moore is a specialist in supply chain logistics, leadership and people management.

Jackie Barrie

Jackie Barrie

As a professional copywriter since 1983, Jackie specialises in helping businesses to find their core message and communicate it in writing. She also trains people worldwide how to write better and is in demand as a speaker. She started her career in the home shopping industry, where she first learned how to sell ‘off the page’ using concise benefit-led wording. Jackie qualified as a journalist and holds a BA Honours degree specialising in cognitive psychology. jackiebarrie.com


Kelvin Golding

Kelvin GoldingKelvin Golding is an interim Marketing Director. He is an expert in measuring marketing performance and improving its effectiveness. Kelvin helps identify your ideal clients with the highest propensity to buy and deliver the highest customer lifetime value. Developing integrated marketing communications, media and messaging to attract the relationships you want. Kelvin Golding is a Virtual and Interim Marketing Director of the MOST Marketing Group.

Amanda C Watts

Amanda C WattsSince 2009 Amanda has been a pioneer in the marketing and personal branding space for professional service providers. During her previous roles as a corporate employee, she worked for international publishing house IPC Media, ran international exhibitions around the globe and headed up the sales and acquisitions of exhibitions for Tarsus Media. She is a best-selling author and mentor for Richard Branson’s Virgin StartUp Programme, a regular keynote speaker and passionate about keeping people relevant in business and leveraging technology to enhance services.  Website: www.twentytwo.agency