Apr 22

Why Now in COVID19, is it a Great Time to Nurture Customer Advocacy

By Janice B Gordon | Customer Retention , Trusted Advisors

Janice B Gordon Customer Advocacy Pixabay web-cam-796227_1280

COVID19 lockdown is the perfect time to identify your customer advocates and nurture the hell out of them. The growth in social, mobile, and subscription-based business models now make visible customer influence more critical. Peer recommendations and endorsements are the most robust B2B marketing and relationship building mechanism. Advocate sales and marketing are about leveraging […]

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Mar 12

Why Social Media is Essential for Growing Businesses in 2020

By Janice B Gordon | sales training , Social Selling

Janice B Gordon Social Selling sara-kurfess-6lcT2kRPvnI-unsplash

Since 2006 there has been a meteoric rise in social media and the expansion of digital channels. With the economic crisis, brand loyalty and trust are at an all-time low. Attention spans are shortening, and traditional sales techniques are less effective. There is an abundance of information available online with an increase in conflicting information; […]

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