Feb 26

Why You Need Customer Experience Feedback Surveys and Which Ones

By Janice B Gordon | Customer Experience , Customer Retention

Feedback Surveys Janice B Gordon Photo by Kaboompics .com Pexels

When I work with B2B client’s helping them identify their key customers and create a Customer Strategic Growth Plan to grow each target customer.  As part of this process to Engage, Educate and Elevate the customer relationship, through the customers’ experience into profitable partnerships. There are six critical datapoints to measure customer success that I […]

Continue reading
Dec 11

3 Killer Strategies to Acquire the Most Profitable Customers and Accounts

By Janice B Gordon | Customer Retention

anice B Gordon Customer Acquisition 3

You are running the gauntlet when targeting prospective and acquiring new customers relationship and accounts. It is not to say that companies should not attract and secure new customers; after all, there will always be a natural loss of a customer. Companies misconstrue prospective and new customers as low hanging fruit. However: According to Marketing Metrics, […]

Continue reading
Nov 20

Why Revenue Targets Must Start with Customer Experience

By Janice B Gordon | Customer Experience

Janice B Gordon 3 Customer Focused Ambitions

Weak data-informed decisions only lead to fractured sales revenue targets, declining morale with increased attrition rates, frustrated leaders and ultimately, poor customer experience. All too often I see, sales strategies start with the CEO or C-Suite supporting an arbitrary growth ambition based on investor demands, new product developments, operational capacity; or some other internal driver, […]

Continue reading