Oct 30

How Customer Experience Influence’s Sales

By Janice B Gordon | Customer Experience , Sales Motivation

Customer Experience Growth Model Janice B Gordon

The more engaged your customers, the better the predictability of your sales pipeline and growth prospects. Crucially, engaged customers are linked to the evolution of customer experience strategy in a customer-centred business model. Forrester research and advisory predict that by 2020 customer experience will overtake price and product as the key brand differentiator in choices. I have […]

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Oct 24

How Emotionally Connected B2B Relationships Increase Sales and Profits

By Janice B Gordon | Social Relationships , Social Selling

Emotional Strength of the Relationship - Janice B Gordon

The strength of the relationships with your most valued customers enables you to predict and to sustain the performance of your business. Statistics from Gartner Group reveal that 80% of a company’s future revenue will come from just 20% of its existing customers. Customer retention costs are much lower than acquisition costs and retaining customers […]

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Aug 13

8 Proven Social Sales Strategies to Attract Your B2B Buyers and Scale Your Sales

By Janice B Gordon | Sales Motivation , Social Selling , Trusted Advisors

Win-Win with Scale Your Sales - Janice B Gordon

The Military enters new markets first on social before they step foot on the ground (my source is Timothy Hughes). Do you think your first point of contact with an unfamiliar connection should be through social engagement? If the Special Air Service (SAS) is engaging on LinkedIn, so should you be? Companies are now tendering […]

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