Our Values

We EMPATHISE with your situation and commit to your success.

We bring ENERGY to creating solutions that work for you.

We commit to EXECUTE on our promise to get the results.
Our Difference

We focus on helping you SCALE your customer opportunities by evaluating and closing the gaps in your people, process, and profits.

Scale Your Sales helps you understand what your buyers want and helps you to create the best sales environment to deliver excellent customer experiences that will retain and build your strategic relationships and sales revenues.

Our role is as your guide, your role is to guide your key customers to achieve their best outcomes.

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Is evaluating and closing the gaps to productively retain the best, grow and expand profitably.


Is aligning with your key customers and buyers, and growing them into sustainable profitable partnerships.


Is the relationship with customers and the sales ecosystem dedicated to providing customer value and business outcomes.

Our Founder

Janice B Gordon, known as the Customer Growth Expert, uses her 20+ years business and sales leadership experience to unleash hidden potential and accelerate growth by investing in customer relationships.

She is author of Business Evolution: Creating Growth in a Rapidly Changing World and a multi-award-winning entrepreneur and keynote speaker with features in The Sunday Times and Forbes.

Janice has over 8 years of academic research, 30 years in business, created 100’s of happy customers, 100,000 inspired audiences and 400,000 insightful words published.

She is a Visiting Fellow at Cranfield School of Management. Janice develops and delivers bespoke consultancy and education in key account management, customer experience and social selling. Her work with accelerator programmes funded by the World Bank includes investor-ready sales programs and founder coaching and mentoring. Working with Janice, one company increased their revenue by as much as $6 million, in less than one year, using some of these strategies.

Our Associates

Fluent in strategy, digital, enterprise, trade and international cultures. Noreen Cesareo is founder of Market Accents, a strategic thought leadership, enterprise, marketing and communications advisory firm focused on providing direction, identity and marketing and communications expertise. We help companies find their voice, and provide big company expertise for boutique 5 star service, including:
• Digital, Marketing & Communications Audits
• Market Research & Customer Insights
• Market Mapping
• Competitor Intelligence: (Analysis, Positioning & Monitoring)
• Customer Analysis, Profiling & Segmentation
• Strategy & Proposition Development
NOREEN CESAREOMarket Accents Website
Every successful person has a coach, that’s what Niraj does. He coaches to get results. Niraj has worked in sales for 25 years with Centaur Media, the Guardian Newspaper Group and FTSE 100 companies like Informa and for the last 8 years he’s been coaching and developing teams.
After his book, Everybody Works in Sales, became an Amazon bestseller, he set up his 121 sales coaching and training business. Niraj has trained 100’s in company’s like Sainsbury’s, Barclays, Santander and University of Buckingham. Niraj specialises in raising the standards of sales and selling with integrity.
NIRAJ KAPUR Everybody Works in Sales Website
Since September 2009, Kelvin Moore has served as lead independent director of Fibrocell USA. Fibrocell Science is at the forefront of the promising field of personalised biologics. He has 30-years’ experience within the banking industry.

Kelvin served as the consultant sales director for Seaborne Group UK. He was senior advisor for Exit Strategy Planning consulting. Kelvin Moore is a specialist in supply chain logistics, leadership development and people management.
KELVIN MOORE LinkedIn Kelvin Moore
As a strategic facilitator, speaker, coach, and conversational catalyst, Bev Hancock stimulates vital conversations to prepare your teams for the future world of work where leaders will be remembered for how they communicated during this time of uncertainty, fear, change, and disruption. Together, we have the opportunity to forge ahead with empathy and purpose, to improve customer experience, employee engagement, and to create a more human, inclusive world.

Our Accolades

2021: Recommended by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021

2020: Top 50 Global Thought Leaders and Influencers on Customer Experience

2020: 150 Women B2B Thought Leader to Follow listing by Thinker 360

2020: Tide Business 20 female UK entrepreneurs to watch

2020: Listed 4th on the Top #SalesGuru

2018: Professional Speaking Association Regional PSA President of the Year.

2017: Sage Top 100 Global Business Influencer, influencer marketing specialists Onalytica and OST Marketing.