Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators.
Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.
In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience.
Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.
November 3, 2026
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Most CROs reach for the growth plan first, but the real work starts with earning trust and understanding the people behind the numbers.
In this episode, the conversation examines how transparency, buyer empathy, peer proof, and disciplined listening shape revenue leadership in high-risk markets.
October 20, 2026
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322
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Most leaders think a bigger role requires a completely different leadership style. Erica Baird explains why trusting your team, investing in people, and staying true to who you are can drive growth at scale.
In this episode, Janice B Gordon and Erica Baird discuss what changes, and what should stay the same, when a leader moves into a larger role. They explore servant leadership, empowering 1,300 employees, reducing costs without sacrificing customer satisfaction, and using AI alongside human judgment.
October 6, 2026
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321
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Most companies don’t have an AI problem. They have a data problem, and it’s quietly weakening their revenue decisions.
The real cost of building in-house isn’t the prototype. It’s the ongoing burden of integrations, governance, maintenance, adoption, and support.
September 21, 2026
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320
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Most revenue gaps aren’t tactical problems. They’re leadership problems hiding inside inaccurate data, weak processes, missed account growth, and unclear judgment.
September 8, 2026
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319
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Most CROs are preparing themselves for obsolescence by relying on fixed playbooks in a market that changes every three months.
In this episode, Janice B Gordon and Justin Shriber explore why agile, signal-driven sales leadership is replacing rigid execution.
August 25, 2026
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318
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Most CEOs think their sales problems are tactical but they’re leadership challenges hiding in plain sight.
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