#194: Alper Yurder- Psychology Unleashes the Real Problem in Sales

June 19, 2023

In this week’s episode of the Scale Your Sales podcast, my guest is Alper Yurder, the co-founder of Flowla. Flowla is a sales companion for modern revenue teams to keep those deals flowing. 


Alper is an expert in enterprise sales with over a decade of experience under his belt. He advised the sales teams of MNEs like Pepsi and Mondelez as a consultant, then moved on to building revenue teams at series A, D, and pre-IPO companies. He builds Flowla from his own pain points in selling to reduce friction between buyer and seller and shed light on the complex buying process. 


In this episode, we talk about his 15 years of experience in sales, building teams, SDR companies, closing complex enterprise deals, growing companies internationally from France to dominate in the UK to the U.S., insights into sales psychology, how he understands people and how curious he is about people, and more! 


Welcome to Scale Your Sales Podcast, Alper Yurder. 




3:09 – First sales experience was with Ritz-Carlton 


4:00 – Enjoy psychology and be curious about people   


8:32 – Take a break and find yourself 


10:20 – Your psychological state must be stable 


12:53 – The gap in sales that Flowla fills 


16: 38 – The buyer wants the 3 A’s 


20:05 – No monopoly in the sales process anymore 


22:24 – Client’s happiness instead of client’s success 


25:15 – Focus and nail one thing 




Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.


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Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  


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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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