#317 Cheryl Parks – Why Most CROs Never Spot Hidden Revenue Leaks

Most deals aren’t lost at the end they’re lost in the moment you miss what buyers really need.

In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy.

What you’ll learn:
a) Why “inspect what you expect” is the essential motto for sales-focused CEOs
b) How to spot and recover deals that stall in real time
c) Practical ways to strengthen buyer confidence and clarify ROI

Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum.

Timestamps:

05:15 Converting inbound leads to meetings

07:52 Understanding and meeting buyer expectations

11:19 Understanding branding and market perception

17:12 Using social media platforms effectively

19:33 Building an Online Presence

21:21 Staying focused in meetings

25:11 Respect for the sales role

Connect with Cheryl Parks

LinkedIn: https://www.linkedin.com/in/ai-value-advisor/

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

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