#202: Tetiana Gorbunova – When The Sales Team Are Heros For Their Customers

August 14, 2023

In this week’s Scale Your Sales podcast episode, my guest is Tetiana Gorbunova, the Head of Sales of Jooble, a top 10 global job search website used daily by millions of people in 67 countries.

With over 11 years of experience, Tetiana has successfully transformed the Sales team and implemented cross-team processes. Leading sales in 67 countries, Tetiana is also a board member at Jooble.

In this episode, Tetiana shares how the company navigated through unexpected adversities and maintained exceptional customer service, even during times of war. She discusses the importance of a focused approach, the role of customer success, and the significance of adapting to provide optimal support through technology. Despite facing the challenges of being headquartered in Kiev, Ukraine, amidst a turbulent environment, Tetiana and her team showcase remarkable resilience and determination.

Welcome to Scale Your Sales podcasts, Tetiana Gorbunova.




08:00 – How Adversity Transformed Our Team Culture – A Journey of Strength and Collaboration


11:20 – Simplifying Job Search: How Jooble Revolutionized the Job Aggregation Experience


17:10 – Cost Per Click and Cost Per Action models, how do they help customers?


19:40 – Once jobseekers are sent to the website, that is when optimization occurs


21:10 We have to share information, not only about the market, but also of instruments.


24:00  When you know the product and have great communication skills, you will have great sales.


27:00 – Efficiency of our performance reflects on how happy the customer is with the service.






Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.



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Scale Your Sales Janice B Gordon

We work with Chief Revenue officers, Sales Leaders, and SaaS Founders identify their best-paying customers, retain more of them, and modernise for a customer and buyer-centric relationship.

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