#315 Jane Egerton-Idehen – How Ignoring Local Voices Destroys Expansion Plans

Too many global strategies are written for boardrooms, not the markets they’re meant to serve and it’s a mistake that’s costing companies real growth.

Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs.

What you’ll learn:
a) Why treating Africa as a single market sabotages growth
b) The business case for local presence and on-the-ground leadership
c) How listening to the market reveals new revenue opportunities

Jane Egerton-Idehen is the MD and CEO of Nigeria Communications Satellite Limited, an experienced tech executive and author, who has led commercial growth for over 15 years across Africa’s telecom sector. She’s held senior leadership roles at Meta, Ericsson, Avani Communications, Nokia, and Siemens, and is the author of Be Fearless.

Timestamps:

05:39 Localizing products for diverse markets

07:45 Understanding B2B and client relationships

10:49 Understanding Local Market Needs

15:48 Understanding Market Needs

19:09 Adapting to Market Disruptions

22:38 Finding opportunity in a crisis

23:49 Building Trust with Stakeholders

32:11 Listening to client needs

35:14 Evaluating and aligning team competencies

37:20 Challenges of Pivoting in Business

Connect with Jane Egerton-Idehen

LinkedIn: https://www.linkedin.com/in/jane-egerton-idehen-6716a39/

Connect with Janice

Book Janice to speak at your next sales or leadership event: https://janicebgordon.com

LinkedIn: https://www.linkedin.com/janice-b-gordon/

Instagram: https://www.instagram.com/janicebgordon

Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast

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