Lagging B2B Personalisation is Costing Customers and Sales Revenue
The B2B world has been slow to take full advantage of data as an asset. In a study of fast-growth organisations, McKinsey linked above-market growth with the extensive use of…
8 Steps To Create Your Successful Referral System That Gets Results
B2B sales are taking longer to land, the reason for this is the sales are complete and bespoke with many decision-makers involved or influencing the decision. If there was a…