Why Social Media is a Critical Business and Sales Enhancing Tool
I have seen many companies do social media like they are talking to another corporate bot. This does not work! Even B2B is Human to Human. The problem is that many…
Why Social Media is Essential for Growing Businesses in 2020
Since 2006 there has been a meteoric rise in social media and the expansion of digital channels. With the economic crisis, brand loyalty and trust are at an all-time low.…
Why Customer Lifetime Value and Retention Ratios Impacts Sales
Do you use metrics to track customer value and retention? It is not unusual for me to come across well-established businesses with a turnover of over $10 million and to…