Why Social Media is a Critical Business and Sales Enhancing Tool
I have seen many companies do social media like they are talking to another corporate bot. This does not work! Even B2B is Human to Human. The problem is that many…
Why Social Media is Essential for Growing Businesses in 2020
Since 2006 there has been a meteoric rise in social media and the expansion of digital channels. With the economic crisis, brand loyalty and trust are at an all-time low.…
13 of the Best Tips for Prospecting on LinkedIn
A salesy person is self-centred and not genuinely interested in building relationships and adding value for their prospects that may or may not lead to a referral, sales or recommendation.…
What is Wrong with Selling on LinkedIn?
I had planned to talk about why sales is not a function but an organisational mission, but I have become irritated by the number of people claiming sales expertise. They…
Scale Your Sales Winter Reading Book Review
Ask Outrageously; The Secret to Getting What You Really Want by Linda Swindling I felt encouraged to be bold after reading Ask Outrageously. This book is a well-researched book, and…
How Emotionally Connected B2B Relationships Increase Sales and Profits
The strength of the relationships with your most valued customers enables you to predict and to sustain the performance of your business. Statistics from Gartner Group reveal that 80% of…
8 Proven Social Sales Strategies to Attract Your B2B Buyers and Scale Your Sales
The Military enters new markets first on social before they step foot on the ground (my source is Timothy Hughes). Do you think your first point of contact with an…
9 Reasons Why Prospecting Does Not Work!
Stop prospecting! There is not a pot of gold, too many people have already mined here. You need to rethink the goal of your prospecting endeavours? Is it to make…
Harry and Meghan’s Relationship is No Different to Your Buyer Seller Engagement
Harry and Meghan Markle had an engagement process that led to an intended long contractual relationship, and your buyer deserves the same courtship and emotional connection. An investment is a…
7 Social Sales Tips to Leverage Your Profile on LinkedIn
For B2B buyers and sellers, it is critical to be findable on LinkedIn. You may know that your customers and buyers search for the solution to their problem and have…