Social Selling Archives | Scale Your Sales

Aug 13

8 Proven Social Sales Strategies to Attract Your B2B Buyers and Scale Your Sales

By Janice B Gordon | Sales Motivation , Social Selling , Trusted Advisors

Win-Win with Scale Your Sales - Janice B Gordon

The Military enters new markets first on social before they step foot on the ground (my source is Timothy Hughes). Do you think your first point of contact with an unfamiliar connection should be through social engagement? If the Special Air Service (SAS) is engaging on LinkedIn, so should you be? Companies are now tendering […]

Jul 02

9 Reasons Why Prospecting Does Not Work!

By Janice B Gordon | sales training , Social Selling , Trusted Advisors

Stop prospecting! There is not a pot of gold, too many people have already mined here. You need to rethink the goal of your prospecting endeavours? Is it to make a sale or to make a relationship with an unquantified purpose? You might think, ‘why would you nurture a relationship without having an ulterior motive!’ […]

May 22

Harry and Meghan’s Relationship is No Different to Your Buyer Seller Engagement

By Janice B Gordon | sales training , Social Selling

Buyer Decide with Emotion - Janice B Gordon

Harry and Meghan Markle had an engagement process that led to an intended long contractual relationship, and your buyer deserves the same courtship and emotional connection. An investment is a bond, you would not plant a seed and walk away, you would nurture the seed feeding it with your knowledge and well research insight of […]

May 14

7 Social Sales Tips to Leverage Your Profile on LinkedIn

By Janice B Gordon | Social Selling , Trusted Advisors

For B2B buyers and sellers, it is critical to be findable on LinkedIn. You may know that your customers and buyers search for the solution to their problem and have narrowed their options through search, travelling 60% through the buying process before feeling the need to talk to a human. If you are not on […]

May 08

How social selling gave my business new opportunities

By Janice B Gordon | sales , Social Selling

Janice B Gordon How Social Selling Helped My Business Grow

Your Ready Business met with Janice B Gordon, founder of business consultancy The Problem Solver. In her role as a consultant, social selling has been key in generating new business. Here Janice shares some valuable insights other small businesses could benefit from. When did you decide it was right to start selling on social media? I […]

Feb 13

Build Your Professional Relationships into Social Strategic Partnerships

By Janice B Gordon | B2B Sales , Social Relationships , Social Selling

The world has evolved; created by challenges in the global economic environment and the advances in technology. Sales leaders must now overcome three pressing problems: Unmotivated sales reps. Under-performance of sales teams. Lack of access to decision-makers. The Reasons Why B2B Sales Must Adapt 90% of decision-makers will not answer cold contacts, but 80% of […]