Confex and Sales Innovation Expo: the Events to Scale Your Sales
As you know sales is the engine of all growing businesses whether online or in person. I am honoured to be speaking at Confex and the Sales Innovation Expo. Both…
What’s the Difference Between a B2C and B2B Customer?
Gallup research showed that almost 70% of business to business (B2B) customers were totally disengaged with their vendors. The problem arises when the vendors forget that they are dealing with…
My Thoughts on The Women in Sales Summit
The Women in Sales Summit held on 27th June 2019 was the first but by no means the first Women in events for the organisers Maddox Events I was speaking…
Why Digitalise Sales, When You Can Enable the Buying Process
Scale your sales client list is primarily small companies with a turnover of less than £50 million. What surprised me was that these smaller companies define many more roles, and…
What VUCA Really Means for Sellers
In a VUCA world, both sellers and buyers experience that change is relentless and its effects are constant, this is the ‘new norm’. The U.S. Army War College introduced the…
Why B2B Sales and Marketing Communication Must Learn from B2C
More business to business (B2B) companies should take their creative cues from business to consumer branding (B2C) if they do not want to be considered dull, unengaging and stayed. The…
Sales Innovation Expo Announces Scale Your Sales Partnership
Scale Your Sales is absolutely delighted to announce our official partnership with the Sales Innovation Expo for 2019! That’s right! Scale Your Sales partnered up with Europe’s greatest sales event,…
Lagging B2B Personalisation is Costing Customers and Sales Revenue
The B2B world has been slow to take full advantage of data as an asset. In a study of fast-growth organisations, McKinsey linked above-market growth with the extensive use of…
The Truth About The 5 Things You Are Required To Do As A Sales Professional?
I read the words of Jeff Molander “The truth is, there has been no revolution in how buyers buy. Everything has not changed. The problem for most sellers is believing they…
How to Build Valued B2B Relationships During The Sales Process
How did I help one company grow their B2B sales by £6million in less than 1 year? I stopped the global senior sales team selling another bog-standard product and helped…