Category Archives for "B2B Sales"

Aug 22

What’s the Difference Between a B2C and B2B Customer?

By Janice B Gordon | B2B Sales , Scale Your Sales

B2B vs B2C Janice B Gordon 1

Gallup research showed that almost 70% of business to business (B2B) customers were totally disengaged with their vendors. The problem arises when the vendors forget that they are dealing with individuals; instead, they treat their customer as one impersonal enterprise unit. I have seen sales professionals pitch from their marketing approved slide deck to a company […]

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May 03

The Truth About The 5 Things You Are Required To Do As A Sales Professional?

By Janice B Gordon | B2B Sales , Trusted Advisors

All Change For Sales Professional

  I read the words of Jeff Molander “The truth is, there has been no revolution in how buyers buy. Everything has not changed. The problem for most sellers is believing they must re-learn—re-invent how they sell. But there is no revolution. Instead, adapting effective sales and direct response marketing techniques to an “always on” digital world.” […]

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