Category Archives for "Trusted Advisors"

Apr 22

Why Now in COVID19, is it a Great Time to Nurture Customer Advocacy

By Janice B Gordon | Customer Retention , Trusted Advisors

Janice B Gordon Customer Advocacy Pixabay web-cam-796227_1280

COVID19 lockdown is the perfect time to identify your customer advocates and nurture the hell out of them. The growth in social, mobile, and subscription-based business models now make visible customer influence more critical. Peer recommendations and endorsements are the most robust B2B marketing and relationship building mechanism. Advocate sales and marketing are about leveraging […]

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Apr 17

What Does Personality Have to do With Sales Success?

By Janice B Gordon | Sales Motivation , sales training , Scale Your Sales , Trusted Advisors

We are in the era of inbound selling of “always be serving” instead of “always be selling,” the personality lever is much more critical than in the past, and as such sales leaders must recruit for personality. The way buyers buy has dramatically changed, and as a result, salespeople need to change aligned to buyers’ […]

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