Category Archives for "Scale Your Sales"

Jul 22

Scale Your Sales 9 Steps to Initiating your People Social Engagement

By Janice B Gordon | Scale Your Sales , Social Relationships

Janice B Gordon Employee Advocacy perry-grone-lbLgFFlADrY-unsplash 1

Since 2008 the economic crisis, brand loyalty and trust are at an all-time low, and traditional sales techniques are less effective. Almost all your customers are online researching, engaging, and connecting on social. COVID has meant a boom in technology adoption with remote working; we are yearning for real human connection. At a time when […]

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Aug 22

What’s the Difference Between a B2C and B2B Customer?

By Janice B Gordon | B2B Sales , Scale Your Sales

B2B vs B2C Janice B Gordon 1

Gallup research showed that almost 70% of business to business (B2B) customers were totally disengaged with their vendors. The problem arises when the vendors forget that they are dealing with individuals; instead, they treat their customer as one impersonal enterprise unit. I have seen sales professionals pitch from their marketing approved slide deck to a company […]

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