Category Archives for "Customer Retention"

Dec 11

3 Killer Strategies to Acquire the Most Profitable Customers and Accounts

By Janice B Gordon | Customer Retention

anice B Gordon Customer Acquisition 3

You are running the gauntlet when targeting prospective and acquiring new customers relationship and accounts. It is not to say that companies should not attract and secure new customers; after all, there will always be a natural loss of a customer. Companies misconstrue prospective and new customers as low hanging fruit. However: According to Marketing Metrics, […]

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