How to Deepen Your Client Relationships in a Virtual Environment
In challenging times working virtual and endless information, briefings, and change; people are forced to go for the easier, the less complex, and for what they know and trust. Your…
4 Essential Elements of Customer Retention and Growth
In today’s B2B sales environment, a commercial strategy focused on the acquisition of new customers rather than on retaining existing customers is a flawed strategy. The probability of selling to…
Why Sales Leaders Must Become Key Account Masters
CEB research shows that B2B buyers are deeply uncertain about the wealth of data on any solution and an array of stakeholders all involved in the buying decision. Stating…