Category Archives for "Customer Experience"

Nov 20

Why Revenue Targets Must Start with Customer Experience

By Janice B Gordon | Customer Experience

Janice B Gordon 3 Customer Focused Ambitions

Weak data-informed decisions only lead to fractured sales revenue targets, declining morale with increased attrition rates, frustrated leaders and ultimately, poor customer experience. All too often I see, sales strategies start with the CEO or C-Suite supporting an arbitrary growth ambition based on investor demands, new product developments, operational capacity; or some other internal driver, […]

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Oct 30

How Customer Experience Influence’s Sales

By Janice B Gordon | Customer Experience , Sales Motivation

Customer Experience Growth Model Janice B Gordon

The more engaged your customers, the better the predictability of your sales pipeline and growth prospects. Crucially, engaged customers are linked to the evolution of customer experience strategy in a customer-centred business model. Forrester research and advisory predict that by 2020 customer experience will overtake price and product as the key brand differentiator in choices. I have […]

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