Buyers Value Emotion and Ease in Customer Experience Sales
When you think of Customer Experience, you may think of how you can provide an excellent experience to your customers and buyers. The most significant influence on customer and buyers’…
Why You Need Customer Experience Feedback Surveys and Which Ones
When I work with B2B client’s helping them identify their key customers and create a Customer Strategic Growth Plan to grow each target customer. As part of this process to…
Why Revenue Targets Must Start with Customer Experience
Weak data-informed decisions only lead to fractured sales revenue targets, declining morale with increased attrition rates, frustrated leaders and ultimately, poor customer experience. All too often I see, sales strategies…
Why Simplifying the Buyers Experience Pays Off?
I recently booked a trip for my family on Ryanair, the low-cost airline has a promise that you get what you pay for – but do you? Ryanair is continually…
Why B2B Sales and Marketing Communication Must Learn from B2C
More business to business (B2B) companies should take their creative cues from business to consumer branding (B2C) if they do not want to be considered dull, unengaging and stayed. The…
How Customer Experience Influence’s Sales
The more engaged your customers, the better the predictability of your sales pipeline and growth prospects. Crucially, engaged customers are linked to the evolution of customer experience strategy in a…