Category Archives for "Customer Experience"

Feb 26

Why You Need Customer Experience Feedback Surveys and Which Ones

By Janice B Gordon | Customer Experience , Customer Retention

Feedback Surveys Janice B Gordon Photo by Kaboompics .com Pexels

When I work with B2B client’s helping them identify their key customers and create a Customer Strategic Growth Plan to grow each target customer.  As part of this process to Engage, Educate and Elevate the customer relationship, through the customers’ experience into profitable partnerships. There are six critical datapoints to measure customer success that I […]

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Nov 20

Why Revenue Targets Must Start with Customer Experience

By Janice B Gordon | Customer Experience

Janice B Gordon 3 Customer Focused Ambitions

Weak data-informed decisions only lead to fractured sales revenue targets, declining morale with increased attrition rates, frustrated leaders and ultimately, poor customer experience. All too often I see, sales strategies start with the CEO or C-Suite supporting an arbitrary growth ambition based on investor demands, new product developments, operational capacity; or some other internal driver, […]

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Oct 30

How Customer Experience Influence’s Sales

By Janice B Gordon | Customer Experience , Sales Motivation

Customer Experience Growth Model Janice B Gordon

The more engaged your customers, the better the predictability of your sales pipeline and growth prospects. Crucially, engaged customers are linked to the evolution of customer experience strategy in a customer-centred business model. Forrester research and advisory predict that by 2020 customer experience will overtake price and product as the key brand differentiator in choices. I have […]

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